Would you pay $20 for a Single Bottle Of Beer? Was the caption of a post I read a few weeks by a fellow Wealthy Affiliate Ambassador.
In the post by Nathaniel of
Many marketers fail to think in terms of choosing their
They advertise, not to the 10,000 feet passing looking for cheap but to the 1 in 10,000 looking for quality at a fair price. They put out circulars in the paper, ads in yellow pages, and TV commercials that focus not on their cheapest selection but on their higher quality and finer items to draw in a select crowd.
How does that apply to an affiliate marketer?
We have tools like blogs and content marketing, we have Youtube and paid ads and all of these tools to reach any customer on the planet so why are we always thinking to sell to people like us with little to no money? We compartmentalize our business to what we see when we go shopping instead of opening our eyes to the shoppers carts next to us.
We need to understand why a customer selects Pampers over Great Value diapers, why some love store brand and others have to buy wranglers or dickies. We need to understand why Wal-Mart sells fewer $87 gold rings than Kay Jewelers selling a similar ring for $150-$200. We need to understand who our customer is.
Given the choice, if you could spend $50 for a good set of Blue
Training From Around The Web
Getting Started in Affiliate Marketing What Is Your Reason Why?
Your personal reasoning behind becoming an e-Business Owner is your most vital motivator and yet out of the 80+ percent of marketers who fail online nearly 100% of them didn’t have a clearly defined why statement. Click Here to find your WHY.
What does $240K a Year Affiliate marketing Look Like?
In this post, we go over vision boards or my vision letter as I have updated it from a 10-year-old promise I made to myself. You will understand why this type of motivation is vital to success online and feel inspired to make one of your own if I did my job correctly. Click here to read this popular post on Wealthy Affiliate.
Let’s talk Blogger Outreach – Free Content and Expert Branding
In this Wealthy Affiliate
Working From Home 31 Tips To Be More Productive And Successful
Search Engine Journal attacks the subject of home business productivity and success. Learn how to manage the business of doing business from home. Click here to read more.